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Your values

Schwartz's 10 universal values: what actually drives you.

Schwartz identified ten values present in every culture, arranged in a circle of built-in tensions: you can't maximise security and stimulation at once, nor power and universalism. You'll see which ones drive you and what trade-offs they imply. Scores are relative to your own average (50): they show what YOU prioritise, not how much you agree in general.

Start20 questions · 4 min

Values · 10

  • Self-direction

    Thinking and acting on your own: independence and freedom of judgement.

  • Stimulation

    A need for novelty, excitement and challenge.

  • Hedonism

    Pleasure and sensory enjoyment as a value in itself.

  • Achievement

    Personal success through demonstrating competence by social standards.

  • Power

    Status, prestige and control over people and resources.

  • Security

    Stability and harmony, both personal and societal.

  • Conformity

    Restraining yourself so as not to upset or violate social expectations.

  • Tradition

    Respect for and commitment to inherited customs.

  • Benevolence

    Caring for the wellbeing of those close to you.

  • Universalism

    Understanding and protecting the welfare of all people and of nature.

Where this comes from

This test draws on published, peer-reviewed instruments. It is not a certified adaptation: the items are rewritten in everyday language.

  1. [1]
    Schwartz (1992). Advances in Experimental Social Psychology, 25, 1–65

    The original theory of the ten universal values and their circular structure.

  2. [2]
    Schwartz et al. (2001). PVQ. J. Cross-Cultural Psychology, 32(5), 519–542

    The PVQ questionnaire, the format this test is modelled on.

  3. [3]
    European Social Survey — Human Values Scale

    The version used in the European Social Survey since 2002.